• Saves time, money, planning.
• Appeals to the “best” in members.
• Can have a strong Biblical motivation.
• May help some grow toward a pledging tradition.
• Appeals to some more conservative congregations.
• Reaches highly-motivated members only (excludes many).
• Implies that it takes more faith to make an anonymous promise than it does to put one’s name on it.
• Provides for no firm commitments.
• May complicate congregation’s goal-setting and budgeting processes.
• Relies on clergy for motivation.
• Sets stage for temptation to use the Bible as proof-texting for motivation.
• Can encourage a step away from responsible pledging, budgeting.
• Can promote unhealthy secrecy.
Use this campaign when:
• Leaders understand its theological implications.
• Your congregation has no recent history of pledging and you want to move in that direction.
• You have a congregation of highly-committed givers.
• You are prepared to follow-up with those who do not respond.
Do not use this campaign when:
• Your congregation has a strong history of pledging.
• There is not a high degree of spiritual maturity (marked by thanksgiving, prayer, joy and generosity) in the congregation.
• The pastor and session are not firmly behind this approach.
• Leaders think of it as a way of letting themselves and the congregation “off the hook” when it comes to money-talk and financial commitment.